Brand Story

Leo Jing: Crafting a Life of Refined Elegance

—— The Story Behind TWEEKROOM

In the heart of Milan’s design district, where artistry meets functionality, Leo Jing found his calling. Born to a family of architects in Shanghai and educated in industrial design at Politecnico di Milano, Leo’s journey to founding TWEEKROOM began with a simple observation: true elegance lies in the harmony of practicality and beauty.

From Inspiration to Creation

While working on a collaborative project between European luxury brands and Asian tech innovators, Leo noticed a gap in the market. Tools meant to simplify daily life often lacked aesthetic appeal, while beautifully designed items sacrificed usability. This dissonance sparked TWEEKROOM’s philosophy:

“Every tool should elevate, not just function.”

The brand’s inaugural collection, launched in 2022, reimagined mundane household essentials. Take theModular Tea Set—inspired by Japanese tea ceremonies and Scandinavian minimalism—its stackable design saved space while transforming tea preparation into a meditative ritual. Or theLunar Desk Organizer, a gravity-defying brass piece that doubled as a conversation starter. These products, blending sleek lines with intuitive utility, quickly resonated with design-conscious consumers in Paris, New York, and Tokyo.

A Vision Rooted in Authenticity

Leo’s design ethos mirrors his personal mantra:“Life’s richness is in the details.”

A self-proclaimed “weekend alchemist,” he infuses TWEEKROOM’s creations with touches of whimsy—like hidden compartments in walnut trays for storing handwritten notes, or ergonomic kitchen tools that mimic the curves of classical sculpture. His collaborations with artisans in Kyoto (for lacquerware) and Stockholm (for sustainable materials) further cement the brand’s commitment to craftsmanship

The TWEEKROOM Lifestyle

For Leo, refinement isn’t about opulence but intentionality. “A well-designed corkscrew shouldn’t just open wine—it should make you savor the moment,” he remarks. This philosophy extends to TWEEKROOM’s curated subscription service,Atelier Box, which delivers seasonal tools paired with DIY guides—from fermenting kimchi in hand-blown jars to crafting minimalist terrariums. Users praise how these kits “turn chores into joy” and “add poetry to the everyday”

Looking Ahead 

As TWEEKROOM expands into smart home integrations (think AI-powered aroma diffusers that adapt to moods), Leo remains grounded. “Technology should serve humanity’s need for beauty,” he says. With plans for a flagship studio in Copenhagen and partnerships with eco-conscious startups, TWEEKROOM continues to redefine what it means to liveintentionally—one thoughtfully designed tool at a time.

TWEEKROOM: Where utility meets artistry, and every detail tells a story.

Explore the collection atTWEEKROOM.COM.